Writing to Persuade
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Hone Your Persuasive Writing Skills

This is the second course in our 3-course Word Workshop. The first course is Writing for Government and Business: Critical Thinking and Writing, and the third course is Editing.

Designed for advocates, attorneys, lobbyists, public affairs professionals, and anyone who must persuade others using the written word.

Do you suffer from "writer's block" when you are asked to draft a one-page document, such as a position paper, in a clear, cogent, yet persuasive manner? If your answer is "yes", this one-day program is for you. Our faculty will give you a practical framework for persuasive writing and specific strategies for writing persuasive documents through instruction and hands-on exercises.

Our writing courses are designed for those who want to improve their writing, including agency staff who want to improve their writing and comply with the Plain Writing Act of 2010 (H.R. 946) and Executive Orders 12866, 12988, and 13563.

This program will help you better write any document where you must persuade others.

Our writing courses have been described as "really about how to get better job reviews and get promoted" because they help you improve one of your most important, and visible, job skills: written communication.

 

More Information
Agenda	When	Where	Related Training	Policies

The leadership competencies for this course include:

• Influencing/Negotiating
• Interpersonal Skills
• Strategic Thinking
• Written Communication
• Political Savvy
  

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This sponsored course is tailored for your group's specific needs.

The program fee for sponsored courses includes program development, faculty, and course materials, presented in the DC area at your location, for up to 20 attendees. *  We will contact you after we receive your registration to finalize details.

See the FAQs About Sponsored Courses for more information.  

Government agencies: please see the GSA Schedule for our GSA contract pricing.

TheCapitol.Net, Inc.
Contract GS02F0192X  

Bring this course to your location. This course and any combination of its topics are available as custom on-site training for your organization. We have tailored this course for attorneys, program analysts, administrative assistants, scientists, and others in agencies, and think tanks.  For more information about how this training can help your members and staff, please contact our client liaison. Not enough people for a sponsored or custom course? See these Capital Learning Audio CoursesTM Capitol Learning Advocacy and Communication Audio Courses Business Etiquette: Keys to Professional Success Keys to Effective Presentations: Invigorate Your Delivery and Increase Your Confidence Effectively Using Persuasion in Your Oral Presentations: A Trial Lawyer's Perspective

 

Course Details

Sample Agenda	Writing To Persuade 9:00 am - 4:00 pm (lunch on your own)   Introduction and Frameworks Discussion: How Persuasion Works Persuasion as identification Substance and style Networks: purposes, activities, documents Research for Persuasive Writing Researching the audience Developing persuasive strategies Writing One-Pagers How one-pagers are read and used Getting it down to the essentials Visual design Action Alerts that Prompt Effective Letters How letters are read, used, and responded to Writing effective letters Designing the alert White Papers How white papers are read and used Internal and external audiences for whitepapers Developing main points and structuring the position Techniques for sharpening or softening your message Comments Multiple audiences of comments Structure, clarity, precision, and data Testimony How testimony is heard Telling a persuasive story Writing for the ear Integrating Persuasion into Your Web Site Website audiences Applying persuasive strategies to your web presence   Do you need a training course we don't offer or coverage of an additional topic in this course? If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.
Suggested Prerequisites	This course is designed for all staff who need to hone their persuasive writing skills. Suggested prerequisite: Writing for Government and Business: Critical Thinking and Writing. If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 202-678-1600.
Time and Dates	9:00 am to 4:00 pm This Sponsored Course Requires One (1) Day
Location	This course can be presented at your location in Washington, DC, or at a location in Washington, DC, that we provide.  *  For a map with a brief list of hotels near the Capitol, click here. When we arrange space, we use these Washington, DC, locations.
Course Materials	A 50-plus page course manual included.
Certificate of Training and CEUs	A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course. This is an elective course for the Certificate in Communication and Advocacy. Approved for .6 CEUs from George Mason University.
Related Training	Advanced Media Relations Workshop Drafting Federal Legislation and Amendments Media Relations for Public Affairs Professionals Preparing and Delivering Congressional Testimony Speechwriting: Preparing Speeches and Oral Presentations Technical Writing Writing for Government and Business: Critical Thinking and Writing
Policies	See https://www.thecapitol.net/PublicPrograms/CoursePolicies_Sponsored.html All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.
FAQs	FAQs about our sponsored courses including suggested attire.
Program Fee and Registration	$11,875 - for up to 20 attendees *  The program fee includes program development, faculty, and course materials and presentation at your DC-area location for up to 20 attendees (sponsor provides classroom space, AV, and any breaks and lunch). For an additional fee, we can also provide classroom space in the DC area for up to 20 attendees, AV, breaks and lunch. We will contact you after we receive your registration to finalize details.  Registration and payment at least 3 weeks before the course is required so the program can be customized for your specific needs. For more information see FAQs About Our Sponsored Courses. * = This course can be also presented outside the DC area. Contact us for details.    Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment.    Fax the completed form to us at 202-688-2424.    Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA  22313-5706
Available as custom, on-site training?	Yes.  This program can be tailored for on-site agency, association and corporate training.  When customized for government agencies, materials can include government correspondence manuals and style guides. We have also developed a custom "Writing Congressional Correspondence" program for federal agencies. Please call 202-678-1600 for information. Government agencies: please see the GSA Schedule for our GSA contract pricing. TheCapitol.Net, Inc. Contract GS02F0192X
Need more information?	Phone: 202-678-1600 Email: registrar -at- TheCapitol.Net Complete our online information request.
Non-Partisan	TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.

 

 

URLs: www.TheCapitol.Net/PublicPrograms/WritingToPersuade.html
TCNWTPcom
 

This Sponsored Course Requires One Day
9:00 am to 4:00 pm

   
Approved for .6 CEUs from George Mason University.

All of our courses and workshops include extensive interaction with our faculty, making our courses and workshops both educational and mini-consulting sessions with substantive experts.

Rave Reviews

"Good set of tips & resources I can use going forward--appreciate the real-life examples."
-- Course Attendee

"The practical exercises were the best part-they helped crystallize the material."
-- Course Attendee

"Both instructors were great! I really enjoyed and learned a lot in this class."
-- Course Attendee

See testimonials about our training.

Bob McLean

Susan Lawrence

Douglas Eyman