Custom Training Information

Welcome

Discussion: Critical Thinking and the Writing Process
- The Rhetorical Triangle
- Keys to Effective Communication

Discussion: How Persuasion Works
- Persuasion as Identification
- Substance and Style
- Networks - Purposes, Activities, Documents
- The Writing Process in Your Office

Research for Persuasive Writing
- Researching the Audience
- Developing Persuasive Strategies

Writing Clear Prose
- Sentences and Paragraphs
- Sentence Style
- Active and Passive Voice
- Choose the Best Word and Eliminate the Redundancies
- Exercise

Condensing Information and Editing for Conciseness
- Strategies for Reducing Large Amounts of Information
- Prioritizing the Most Salient Points
- Identifying and Articulating Results

Writing Reports
- Organizing Elements
- "Layering" Information in a Report
- Exercise

Clarity with Topic Sentences
- Transitions
- Exercise

Techniques for Explaining Technical Concepts to Non-Technical Audiences
- Introducing New Concepts to Non-Expert Audiences
- Writing About Statistics
- Exercise

Storytelling
- How to engage your audience
- Communicating results and their relevance
- Exercise

Writing Summaries and Short Documents
- Getting to the essentials
- Visual design
- Exercise

White Papers
- How white papers are read and used
- Internal and external audiences for white papers
- Developing main points and structuring the position
- Techniques for sharpening or softening your message
- Exercise

Writing for the Web
- Blogs
- Twitter
- Visual Design
- Exercise
 

Other Modules Available
Course Sponsors can also select from the following modules. Each module can range from 30 to 90 minutes, depending upon the amount of faculty discussion and hands-on exercises.

Writing Clear Prose
- Techniques for producing clear, understandable prose in plain language

Condensing Information
- Strategies for reducing large amounts of information

Editing for Conciseness
- Editing your work to get rid of deadwood that dulls the message

Softening and Sharpening Prose
- How to turn the volume up or down on your prose, making its meaning softer or making it "pop"

Writing about Statistics
- Report numerical data so readers can easily process the numbers and get the point

Using Visual Design to Reinforce Content
- Simple, easy-to-implement guidelines for creating a format that helps readers process your message

Writing for the Ear
- Tips for writing that will be heard, not read

Understanding Persuasion in Writing
- How persuasion works with content, style, and design; and strategies for maximizing credibility and building relationships with readers

Types of writing
- Short reports and memos
- Reports
- One pagers
- White papers
- News digests
- Oral testimony
- Action alerts
- Social media, blogs, Twitter  

All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.
 

Our selected client list includes clients who have purchased custom training, sent staff to our public programs, and who have purchased our publications.
 

Requires 1 to 3 days.  

This program is usually held in Washington, DC. It can be presented anywhere in the United States and in many foreign countries online. 
 

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, online venue, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.
 

• Advanced Media Relations

• Drafting Effective Federal Legislation and Amendments

• Effective Executive Briefings

• Preparing and Delivering Congressional Testimony

• Preparing for Congressional Oversight and Investigation

• Speechwriting: Preparing Speeches and Oral Presentations

• Writing Congressional Correspondence

• Writing To Persuade
   

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4
 

• Capitol Learning Audio Courses: Advocacy and Communication ^TM

• Common Sense Rules of Advocacy

• Legislative Drafter's Deskbook

• Testifying Before Congress

• The Business Writer's Handbook

• Phone: 202-678-1600

• Email: custom -at- TheCapitol.Net

• Complete our online custom program information request.