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Custom Training

Media Training for Executives and Professional and Technical Staff
Essential media relations skills for Washington professionals

Whether you're trying to get in-or stay out-of the news, these custom training programs provide the key skills and tips for both: what you need to know, and the tone you need to set to get your story covered or played down.
 

More Information
Sample
Agenda
Audience
Level
Course
Materials
Fee Related
Training
Related Resources

Program materials can include the Training Editions of these publications:

          Persuading Congress: A Practical Guide to Parlaying an Understanding of Congressional Folkways and Dynamics into Successful Advocacy on Capitol Hill

 

  Custom Training Information

Sample Agenda
Part I: Developing and Writing Your Message

Welcome

Media Relations 101: Understanding and Working with the Media

Developing Your Message

Building Your Communication Plan

Preparing a News Release, Media Alert, or Media Kit That Gets Noticed
 

Part II: Interviews, News Conferences, and How to Handle a Crisis and Negative Coverage

Engaging the Media and Controlling the Message

Types of Interviews

Interview Practice

Crisis Communication 101


Lunch and breaks scheduled as appropriate


All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.
 

Sample Agendas

Sample agendas of different versions of this program tailored for previous custom clients are available in Adobe PDF.

  • 1-day for federal agency - How to Work with the Media

  • 1-day for federal agency - Media and Testimony Skills

See our Sample Agendas page for more.
 

Audience Level Attendees at custom versions of Media Training have included various staff who may at some point come into contact with the media, especially during crises. Staff we have trained include agency scientists, SES, managers, and attorneys.
 
Audience Size This program is most effective for between 10 and 35 attendees.

 

Previous Clients Variations of this program have been presented for many federal agencies.

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.
 

Course Materials Materials are tailored to each audience. Course materials can include the Training Edition of Media Relations Handbook for Agencies, Associations, Nonprofits and Congress by Bradford Fitch.
 
Length and Location

Usually requires 1 or 2 days.  

This program is usually held in Washington, DC.  It can be presented anywhere in the world online.
 

Fee The fee for this program depends on the location, number of attendees, length, and training materials. Call us for details, or complete our custom program information request for more information.  

Request More Information About this Custom Training Program  

What is included in the fee? TheCapitol.Net tailors each program to meet your training and educational objectives. Before we issue a cost proposal, we will work with you to tailor a program to meet your training objectives. 

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, online venue, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.
 

FAQs See FAQs About Our Custom Training.
 
Payment Payment methods we accept for custom training include checks and EFT/ACH.
 
Related Custom Training
  • Critical Thinking and Writing

  • Grassroots Advocacy on the New Capitol Hill

  • Preparing and Delivering Congressional Testimony

  • Preparing for Congressional Oversight and Investigation

  • Writing To Persuade
     

About Us TheCapitol.Net, Inc., is a non-partisan small business, and a Virginia corporation.  We are registered with CCR / SAM. See our Capability Statement and our About Us page for more details.

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4
 

Related Resources
  • Essential Hill and Political Washington Web Sites

  • Lobbying and Advocacy links

  • Media Relations Handbook for Agencies, Associations, Nonprofits and Congress, by Bradford Fitch

  • Politics and Political News

  • Quick DC Links - Washington Essentials

  • Capitol Learning Audio Courses: Media Training TM
     

Need more information?
  • Phone: 202-678-1600

  • Email: custom -at- TheCapitol.Net

  • Complete our online custom program information request.

    Request More Information About this Custom Training Program

Non-Partisan TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 
 

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URLs: www.TheCapitol.Net/CustomPrograms/mediaagenda.html
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Custom Training from TheCapitol.NetRequest More Information About this Custom Training Program

TheCapitol.Net is on the GSA Schedule, 874-4, for custom on-site training, contract GS02F0192X
TheCapitol.Net, Inc.
Contract GS02F0192X

Custom Training, On-Site and Online

All custom training from TheCapitol.Net is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.



Rave Reviews

"I strongly encourage my colleagues to take this course. Gave me more information in one day than I could've gotten in a year on my own. This course gave me new tools to help me focus my agency's messages." 
-- Workshop Attendee, DSCA

 

"Well worth my time." 
-- Director of Education, national association

 

"Gave me practical information I can use."

 

"It was valuable across the board. The strategy aspects of each speaker's presentation were particularly helpful. I will better be able to anticipate issues and develop communication plans." 
-- Workshop Attendee, DoD/DSCA

 

See more testimonials about this program.
 

See what some of the attendees at our custom programs say about our custom training.

 

Faculty

Our faculty for this program all have more than 10 years of experience working with the national media.

 

Internal Marketing

To help you publicize and market a custom program to your organization's audience, we can provide printed materials and language for your own internal promotion and publicity.

 

Our Clients

Congressional Offices

Federal Agencies

Military

NGOs and Nonprofits

Diplomatic Corps

Fortune 500

Law Firms

Lobbying Firms

Labor Unions

Associations

 

 

 

 
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