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Media Training for Executives and Professional and Technical Staff
Essential media relations skills for Washington professionals

Whether you're trying to get in-or stay out-of the news, these custom training programs provide the key skills and tips for both: what you need to know, and the tone you need to set to get your story covered or played down.

More Information
Sample Agenda	Audience Level	Course Materials	Fee	Related Training	Related Resources

Program materials can include the Training Editions of these publications:

Persuading Congress: A Practical Guide to Parlaying an Understanding of Congressional Folkways and Dynamics into Successful Advocacy on Capitol Hill

Custom Training Information

Sample Agenda

Part I: Developing and Writing Your Message

Welcome

Media Relations 101: Understanding and Working with the Media

Developing Your Message

Building Your Communication Plan

Preparing a News Release, Media Alert, or Media Kit That Gets Noticed

Part II: Interviews, News Conferences, and How to Handle a Crisis and Negative Coverage

Engaging the Media and Controlling the Message

Types of Interviews

Interview Practice

Crisis Communication 101

Lunch and breaks scheduled as appropriate

All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.

Sample Agendas

Sample agendas of different versions of this program tailored for previous custom clients are available in Adobe PDF.

1-day for federal agency - How to Work with the Media
1-day for federal agency - Media and Testimony Skills

See our Sample Agendas page for more.

Audience Level

Attendees at custom versions of Media Training have included various staff who may at some point come into contact with the media, especially during crises. Staff we have trained include agency scientists, SES, managers, and attorneys.

Audience Size

This program is most effective for between 10 and 35 attendees.

Previous Clients

Variations of this program have been presented for many federal agencies.

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.

Course Materials

Materials are tailored to each audience. Course materials can include the Training Edition of Media Relations Handbook for Agencies, Associations, Nonprofits and Congress by Bradford Fitch.

Length and Location

Usually requires 1 or 2 days.

This program is usually held in Washington, DC. It can be presented anywhere in the world online.

Fee

The fee for this program depends on the location, number of attendees, length, and training materials. Call us for details, or complete our custom program information request for more information.

What is included in the fee?

TheCapitol.Net tailors each program to meet your training and educational objectives. Before we issue a cost proposal, we will work with you to tailor a program to meet your training objectives.

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us.

We can also provide meeting space, online venue, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.

FAQs

See FAQs About Our Custom Training.

Payment

Payment methods we accept for custom training include checks and EFT/ACH.

Related Custom Training

About Us

TheCapitol.Net, Inc., is a non-partisan small business, and a Virginia corporation. We are registered with CCR / SAM. See our Capability Statement and our About Us page for more details.

FEIN: 54-1917701 DUNS: 04-273-5071 CAGE: 1K5S4

Related Resources

Need more information?

Phone: 202-678-1600
Email: custom -at- TheCapitol.Net
Complete our online custom program information request.

Non-Partisan

TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.

URLs: www.TheCapitol.Net/CustomPrograms/mediaagenda.html
LegislativeTraining.com

TheCapitol.Net, Inc.
Contract GS02F0192X

Custom Training, On-Site and Online

All custom training from TheCapitol.Net is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.

Rave Reviews

"I strongly encourage my colleagues to take this course. Gave me more information in one day than I could've gotten in a year on my own. This course gave me new tools to help me focus my agency's messages."
-- Workshop Attendee, DSCA

"Well worth my time."
-- Director of Education, national association

"Gave me practical information I can use."

"It was valuable across the board. The strategy aspects of each speaker's presentation were particularly helpful. I will better be able to anticipate issues and develop communication plans."
-- Workshop Attendee, DoD/DSCA

See more testimonials about this program.

See what some of the attendees at our custom programs say about our custom training.

Faculty

Our faculty for this program all have more than 10 years of experience working with the national media.

Internal Marketing

To help you publicize and market a custom program to your organization's audience, we can provide printed materials and language for your own internal promotion and publicity.

Our Clients

Congressional Offices

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