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Using Grassroots, Coalitions, and the Media to Get Your Message Heard
Washington Advocacy and Education Campaigns
How to use the power of individuals to influence legislation.
(See our Advocacy and Communication audio courses)

Do you need help building membership? Do your staff and members want to learn about cutting costs while growing your network? Are you using effective website tools and links as part of your grassroots program?

Today on Capitol Hill there are more advocates-professional and grassroots-than at any other time in the nation's history. Their increasing numbers, and the many new ways technology allows messages to be delivered to Members of Congress, are contributing to an information overload on the Hill. The recipients of these messages are staff members whose average age and experience continues to decline.

Our Washington insiders will teach your staff how to conduct successful grassroots campaigns. This program will help your staff and members

Develop and train a national network of grassroots advocates
Utilize technology to reach your grassroots advocates
Develop your message and frame your issues in eth current political environment

This program can be designed as Grassroots Advocacy & Coalition Building.

Also see our Capitol Hill Day / National Advocacy Day program.

More Information
Sample Agenda	Audience Level	Course Materials	Fee	Related Training	Related Resources

Materials can include:

Persuading Congress
By Joseph Gibson

Pocket Guide to Advocacy on Capitol Hill
by Bradford Fitch

Pocket Constitution

Custom Training Information

Sample Agenda

Sample 1-day program

What is "grassroots" and why you need it

What grassroots advocacy is
How grassroots advocacy has evolved this decade
Why grassroots advocacy is crucial in today's political environment
Determining whether you should build a "quality" or "quantity" network

How to organize an effective grassroots network

Based on the organization's culture
Identifying and recruiting members
Keeping staff and volunteer leadership committed and supportive
How to organize, assess resources, and allocate responsibilities

Meetings and "legislative days"

Communicating with your network

Using Washington-based media to direct member energy and keep network members informed
Using technology to create electronic networks
Using newsletters, position papers, and toll-free numbers
Using email for immediate action

Delivering the message to Congress

Action alerts and calls to action
Town hall meetings with legislators
Site visits and other special events
Campaign work
Advisory groups
Fund-raisers and PACs
Personal visits
Send issue updates and regular news
Editorials in local papers
Letter campaigns
Campaigns via phone, fax and email
Using the media

Coalition building as part of a government relations strategy

Determining if coalitions are an option
Joining an existing coalition
Forming a new coalition around a specific issue
Coordinating goals, issues, membership and communications
Maintaining credibility

Developing and implementing a legislative campaign

Using the power of a grassroots network to support or oppose pending legislation
Developing your message and framing the issue in the current political environment
Finding a champion for your issue
Creating a role for the champion's staff
Enhancing the champion's image
Determining pressure points for different elected officials

Advocacy/Lobbying rules, gift ban, and the Hatch Act

Avoiding bad publicity and legal problems
Educating network members on current rules
Informing federal members of contacts for legal questions

Lunch and breaks scheduled as appropriate

All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.

Sample Agendas

Sample agendas of different versions of this program tailored for previous custom clients are available in Adobe PDF.

2.5 hour program incorporated into "legislative day" training for national association - Understanding and Communicating Effectively with Congress
3-hour program "Communicating Effectively on the New Capitol Hill" for national association
1.5 day program with Congressional Dynamics for national association - Understanding and Communicating Effectively with Congress

See our Sample Agendas page for more.

Also see Capitol Hill Day / National Advocacy Day program.

Audience Level

This program will benefit all with an interest in becoming more effective grassroots advocates.

Audience Size

This program is most effective for between 15 and 75 attendees.

Previous Clients

Variations of this program have been presented for associations and businesses.

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.

Course Materials

Course materials can include Pocket Guide to Advocacy on Capitol Hill and a sample grassroots handbook containing more than 50 pages.

Length and Location

Usually requires 1/2 to 1 day.

This program is usually held in Washington, DC. It can be presented anywhere in the United States online.

Fee

The fee for this program depends on the location, number of attendees, length, and training materials. Call us for details, or complete our custom program information request for more information.

What is included in the fee?

TheCapitol.Net tailors each program to meet your training and educational objectives. Before we issue a cost proposal, we will work with you to tailor a program to meet your training objectives.

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us.

We can also provide meeting space, online venue, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.

FAQs

See FAQs About Our Custom Training.

Payment

Payment methods we accept for custom training include checks and EFT/ACH.

Related Custom Training

About Us

TheCapitol.Net, Inc., is a non-partisan small business, and a Virginia corporation. We are registered with CCR / SAM. See our Capability Statement and our About Us page for more details.

FEIN: 54-1917701 DUNS: 04-273-5071 CAGE: 1K5S4

Related Resources

Need more information?

Phone: 202-678-1600
Email: custom -at- TheCapitol.Net
Complete our online custom program information request.

Non-Partisan

TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.

URLs: www.TheCapitol.Net/CustomPrograms/lobby_agenda.html

Custom Training, On-Site and Online

All custom training from TheCapitol.Net is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.

Rave Reviews

"A wealth of information.....as president of state association, will be able to encourage increased activity with government affairs."

"Materials great to take home and work with."
-- Assistant Director, Grassroots Programs, national association

"I've been involved in grassroots legislative work and grassroots coalition building for ten years -- this was a dynamite program."
-- Assistant Legislative Director, American Legion

"I will immediately implement the tips that I received today!"
-- staff member, American Urological Association

"I've been involved in grassroots legislative work and grassroots coalition building for ten years -- this was a dynamite program."
-- Assistant Legislative Director, American Legion

"The sample handbook will be very helpful in developing one for our grassroots network."

"Gave me concrete ideas of things to do & ways to approach our grassroots. I would strongly encourage our field dept. to participate b/c we work together w/grassroots."
-- Public Policy Associate, national association

See what some of the attendees at our custom programs say about our custom training.

Faculty

Our team of experts have at least 10 years' current experience with various aspects of grassroots activity, including the use of current technologies.

Internal Marketing

To help you publicize and market a custom program to your organization's audience, we can provide printed materials and language for your own internal promotion and publicity.

Our Clients

Congressional Offices

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