Crisis
Communication Training
Planning, Preparing, and
Positioning Your Organization to Manage Crisis
This
intensive training helps your staff prepare for a crisis. We'll help
you plan and draft a crisis communications plan, establish an
internal crisis communications system, select the right spokesperson
and media center, and learn what to do when a crisis occurs.
More Information
Sample Agenda
Audience Level
Course Materials
Fee
Related
Training
Related Resources
Custom Training Information
Sample Agenda
Preparing for the Crisis: The Crisis Communications Plan
Conduct a vulnerability audit--what can go wrong and
who is best prepared to deal with it
Determine what is within your organization's control
and what's not
Sell your idea for a crisis plan to your
organization and principal
Get an agreement in advance on what assets and
personnel can be utilized during a crisis
Establishing an Internal Crisis Communications System
Why is an internal crisis communications system
necessary?
Objections you may face to establishing a system
Value in establishing a system
Who should be on your crisis communications team and
what procedures should be enacted?
Develop your message
Emergency response materials: information brochures,
fact sheets, explanations of complicated technical
systems or in-house procedures
Emergency response drills
Selecting the Right Media Spokesperson
How to select the right media spokespersons
How to train potential media spokespersons
Lawyers
Prepare answers/key points in plain language
Selecting a Media Center
Placement of the media center: distance it from the
offices of the crisis communications team
Determine the locations for interviews and press
briefings
What to Do When a Crisis Occurs
Communicate immediately in order to control events;
tell the truth; don't overreach or speculate; and
provide factual information
Don't hide behind "no comment"
Types of Communications Crises in Public Affairs and How to
Handle Them
Systemic
Facilities crisis
Employee crisis
Consumer crisis
Adversarial
Image
Simulation Exercise
Attendees will have an opportunity to prepare a
communications plan for one of the following crisis
situations:
Web attack
Embarrassed executive
Criminal indictment
Natural disaster
Breaks scheduled as appropriate
All custom training is tailored for each organization and
audience. Topics from this program are frequently
combined with topics from our other programs and can
also be combined with topics from your existing
training programs.
Sample Agendas
See our Sample Agendas
page for more.
Audience Level
Basic understanding of media relations or
Media
Relations for Public Affairs Professionals
recommended.
Audience Size
This program is effective for between 10 and 35
attendees.
Previous Clients
This program can be designed and presented for
federal agencies, military departments, law
enforcement agencies, associations, and
corporations.
Our
selected client list includes clients who have
purchased custom training, sent staff to our public
programs and who have purchased our publications.
Faculty
Our
instructors, Washington
media and public affairs veterans all, have dealt
with numerous crises in their careers.
Course Materials
Course materials can include personal copy of the
Training Edition of
Media Relations Handbook for Agencies,
Associations, Nonprofits and Congress for
each attendee.
Length and Location
Usually requires 1/2 day to 2 days. Topics from this course
are frequently mixed with other topics for programs ranging
from 1 to 2 days in length.
This program is usually held in Washington, DC. It can be
presented anywhere in the United States online.
Fee
The fee for this program depends on the location,
number of attendees, length, and training materials. Call us for details, or complete our
custom program information request for more
information.
What
is included in the fee?
TheCapitol.Net tailors each program to meet your
training and educational objectives. Before we issue
a cost proposal,
we will work with you to tailor a program to meet
your training objectives.
The
program
fee includes pre-program development and design,
materials for your internal marketing and promotion,
all course materials, and
faculty chosen for your topic and your audience
at the time and location you choose.
Our custom program clients provide the
classroom/meeting space, all audio visual equipment,
any food and beverages, all registration functions,
and travel arrangements for attendees. When the
program is held outside the Washington, DC metro
area, travel arrangements for faculty can be made by
the client or by us.
We can also provide meeting space,
online venue, audio visual
equipment, food and beverage, registration, and
travel arrangements, though this affects program
cost.
FAQs
See
FAQs About Our Custom Training.
Payment
Payment methods we accept for custom training
include checks, and EFT/ACH.
Related Custom Training
Critical Thinking and Writing
Grassroots Advocacy on the New Capitol Hill
Media Training
Preparing and
Delivering Congressional Testimony
Preparing for Congressional Oversight and
Investigation
Speechwriting
Writing
To Persuade
About Us
TheCapitol.Net, Inc., is a non-partisan small
business, and a Virginia corporation. We are
registered with CCR / SAM. See our
Capability Statement and our
About Us page for more details.
FEIN: 54-1917701 DUNS:
04-273-5071 CAGE:
1K5S4
Related Resources
Essential Hill and Political Washington Web
Sites
Lobbying and Advocacy links
Media Relations Handbook for Agencies,
Associations, Nonprofits and Congress,
by Bradford Fitch
Politics and Political News
Quick DC Links - Washington Essentials
Capitol Learning Audio Courses: Media Training
TM
Need more information?
Phone: 202-678-1600
Email: custom -at- TheCapitol.Net
Complete our
online custom program information request.
Non-Partisan
TheCapitol.Net is a non-partisan firm, and the
opinions of its faculty, authors, clients and the
owners and operators of its vendors are their own
and do not represent those of TheCapitol.Net.
All custom training from TheCapitol.Net is tailored for each organization and
audience. Topics from this program can be combined with
topics from our other programs and with topics from your
existing training programs.
Rave Reviews
See
what
some of the attendees at our custom programs say about our custom training.
Faculty
Our faculty for this program, Washington media and
public affairs veterans all, have dealt with
numerous crises in their careers.
Internal Marketing
To help you publicize and market a custom program to
your organization's audience, we can provide printed
materials and language for your own internal
promotion and publicity.
Our Clients
Congressional Offices
Federal Agencies
Military
NGOs and
Nonprofits
Diplomatic Corps
Fortune 500
Law Firms
Lobbying
Firms
Labor Unions
Associations
