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Custom Training

Advocacy Campaigns in Washington
Using Grassroots, Coalitions, and the Media to Get Your Message Heard 

Your staff will learn how to build a solid communications plan into an advocacy campaign that will motivate your constituents to act and get heard in Washington.  They will learn how to recruit and motivate your stakeholders into a winning advocacy campaign, how to organize a Capitol Hill Lobbying Day, form coalitions and use the media to advance your organization's advocacy goals, and track the success of your advocacy campaign.

This program will teach your staff how to

  • Recruit and motivate stakeholders

  • Organize a Capitol Hill Advocacy Day

  • Build and recruit members to coalitions

  • Use the media to advance your organization's advocacy goals

  • Track the success of your advocacy campaigns

More Information
Sample
Agenda
Audience
Level
Course
Materials
Fee Related
Training
Related Resources

  Materials can include:

Persuading Congress: A Practical Guide to Parlaying an Understanding of Congressional Folkways and Dynamics into Successful Advocacy on Capitol Hill
Persuading Congress
By Joseph Gibson

Pocket Guide to Advocacy on Capitol Hill
Pocket Guide to Advocacy on Capitol Hill

by Bradford Fitch
 

Pocket Constitution
Pocket Constitution


  Custom Training Information

Sample Agenda Welcome and Introduction

Advocacy Campaigns
  Overview of advocacy and educational campaigns, types, purposes and tactics
  Examples of successful advocacy and educational campaigns
  Traits of a successful campaign
  Overview of legislative and regulatory limits that may effect these activities (i.e., Hatch Act and PAC contribution limits)

Doing the Homework
  What motivates your constituents to act
  Techniques to find out what motivates you constituents
  What are your constituents' resources and capabilities
  Finding out what other similar organizations they belong to (information for possible coalition building)
  What motivates a Member of Congress or their staff
  Now you know your constituents-what tactics are right for you (PAC, Capitol Hill Day, media campaign)

The Issue, Message, and Strategy
  Developing a coherent action strategy (emphasize specific methods to reach government and regulatory officials, Members of Congress, and motivate PAC committee members, and other targeted audiences)
  Creating a message for the issue
  Capitalizing on your organization's issues by branding those issues
  Remember that no matter what happens in the up-coming election, it's a new Congress
  Identifying key Members of Congress based on their committee assignments
  Tracking and rating members based on your organization's issues -developing a score card
  Defining the benchmarks and measures of success for your advocacy

Organizing a Capitol Hill Day
  Planning cycle
  Budgeting for the event
  Speakers and training
  First timers
  Training your members so they know what to expect, say, and do

Communications Tools to Motivate and Educate
  Using your research results to motivate
  Writing for a newsletter and the web
  Using the internet, email, and social media in your advocacy campaign
  Developing new, additional, and one-time communication vehicles
  Placing your message and messengers into 24-hour news media

Building and Using Coalitions
  Benefits of building a coalition
  Finding natural and unnatural allies
  Pros and cons of coalitions
  Overcoming obstacles that may effect the coalition's goals
  Branding the coalition's message

Tracking and Evaluating What Happened and Lessons Learned
  Why tracking is important
  Tips on ways to track Hill and media reaction
  How to gauge if your campaign was a success
  Following up campaign with wrap-up report

Lunch and breaks scheduled as appropriate


All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.

Sample Agendas See our Sample Agendas page for agendas from our other custom training.

Audience Level Attendees should have some knowledge of, or a minimum of one year's experience working with, the media, or completion of one of our Media Training courses is recommended.
Audience Size This program is most effective for between 15 and 35 attendees.

 

Previous Clients Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.
Course Materials Materials can include the Pocket Guide to Advocacy on Capitol Hill, the Training Edition of Media Relations Handbook, or Common Sense Rules of Advocacy for each attendee.
Length and Location

Usually requires 1 or 2 days.  

This program is usually held in Washington, DC.  It can be presented anywhere in the United States online.

Fee The fee for this program depends on the location, number of attendees, length, and training materials.  Call us for details, or complete our custom program information request for more information.

Request More Information About this Custom Training Program

If you don't have enough people for a custom, on-site program, you can still train your staff at our public courses.

What is included in the fee? TheCapitol.Net tailors each program to meet your training and educational objectives. Before we issue a cost proposal, we will work with you to tailor a program to meet your training objectives. 

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, online venue, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.

FAQs See FAQs About Our Custom Training.
Payment Payment methods we accept for custom training include checks and EFT/ACH.
Related Custom Training
  • Capitol Hill Day / National Advocacy Day program

  • 527 Workshop

  • Capitol Hill Workshop

  • Grassroots Advocacy on the New Capitol Hill

  • How to Research and Compile Legislative Histories

  • How to Work With the Media

  • "Legislative Day" training program for associations and coalitions

  • Starting and Building a PAC: PAC Workshop

  • Strategies for Working With Congressional Staff

  • Tracking and Monitoring Legislation

About Us TheCapitol.Net, Inc., is a non-partisan small business, and a Virginia corporation.  We are registered with CCR / SAM. See our Capability Statement and our About Us page for more details.

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4

Related Resources
  • Congressional Procedure

  • Congressional Directory

  • Congressional Documents Online

  • Congressional Leadership and Committees (listing)

  • Congress - Published Schedules

  • Essential Hill and Political Washington Web Sites

  • How to Contact Congress

  • Legislation and Legislatures, including national, state and local links

  • Lobbying and Advocacy links

  • Media Relations Handbook

  • Pay and Perquisites of Members of Congress

  • Persuading Congress

  • Politics and Political News

Need more information?
  • Phone: 202-678-1600

  • Email: custom -at- TheCapitol.Net

  • Complete our online custom program information request.

Request More Information About this Custom Training Program

Non-Partisan TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 
 

 

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Custom Training from TheCapitol.NetRequest More Information About this Custom Training Program


Custom Training, On-Site and Online


All custom training from TheCapitol.Net is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.



Public Course

If you don't have enough staff for a custom, on-site training program, you can still train your staff using our Capitol Learning Audio Courses.

 

Rave Reviews

See what some of the attendees at our custom programs say about our custom training.

 

Faculty

Our faculty for this program all have more than 10 years' experience working with the media, on grassroots or national education/advocacy campaigns.

 

Internal Marketing

To help you publicize and market a custom program to your organization's audience, we can provide printed materials and language for your own internal promotion and publicity.

 

Our Clients

Congressional Offices

Federal Agencies

Military

NGOs and Nonprofits

Diplomatic Corps

Fortune 500

Law Firms

Lobbying Firms

Labor Unions

Associations

 

 

 

 
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