Media Relations: Capitalizing on Your
Resources, Your Office, and the Media
No longer for sale
With
Bob McLean
As a media relations professional, you operate in a very competitive
environment. Have you examined your organization's communications
strategies to see if you are maximizing your resources? During this
audio course, our experienced faculty discuss:
Targeting the right audience
Educating your internal audience
Capitalizing on your web strategy
Going beyond "cute" when crafting an informative press
release
Using tracking, monitoring, and evaluating to build on your
success
Recorded 2007 ISBN 10: 1-58733-067-9
Total run time: 72 minutes 0679
This Audio Course is sold with a Limited License.
Audio CD
and Course Materials
1587330679
MP3 format plays in all CD/DVD drives and many CD
players. Includes course materials.
Audio Course on CD: $77. CD
includes MP3 audio file and course
materials in Adobe PDF
. Plus
shipping and handling (10% of order, $10 minimum)
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0679_DL
Download this course: 17.6 MB ZIP file.
Downloaded file is in compressed ZIP format, and
includes the audio in MP3 format and the course
materials in Adobe PDF
. Includes course materials.
Download this Audio Course now: $47.
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