How new technology has changed the media, and how you need
to change
The mindset of, and tips for dealing with reporters
Deadlines and lead time
Getting the media interested in your organization and your
story
Different approaches for pitching to TV, print, and radio
reporters
What the media can do for you
Characteristics of organizations that effectively use the
media
Recorded 2007 ISBN 10: 1-58733-066-0
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