Capitol Learning Audio Courses^TM
 

Creating a Message That Resonates with Your Audience

No longer for sale

With Michael Shannon

If you want to make an impact, you need to have a clear and commanding message. This program provides the tools to create a message that resonates with your audience. Topics covered include:

• Creating your message for internal and external audiences
• The message pyramid--why it matters
• Using the Message Box to refine your message
• Theory and research
• Guidelines

 

Recorded 2008   ISBN 10: 1-58733-079-2 Total run time: 72 minutes    0792 This Audio Course is sold with a Limited License.
Audio CD and Course Materials   CD-1587330792 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $77. CD includes MP3 audio file and course materials in Adobe PDF . Plus shipping and handling (10% of order, $10 minimum)	Download Now MP3 and PDF   0792_DL Download this course: 17.8 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >

SPECIAL OFFER
Preparing and Delivering Congressional Testimony and Oral Presentations

Buy 2 award-wining publications and 5 audio courses on CD and SAVE more than $40. FREE Shipping "Testifying Before Congress" softcover "Common Sense Rules of Advocacy" hardcover - Course 1: Tips, Tactics & Techniques for Writing Congressional Testimony - Course 2: Effectively Using Persuasion in Your Oral Presentations - Course 3: Preparing for Congressional Oversight and Investigation - Course 4: Creating a Message That Resonates with Your Audience - Course 5: Keys to Effective Presentations Buy all five (5) Capitol Learning Audio Courses on audio CDs. Total run time: 385 minutes on audio CDs (includes MP3 audio files and course materials in PDF on CD). Includes FREE shipping in the US. 2736 ISBN 13: 978-1-58733-273-9 This Audio Course Series is sold with a Limited License. $495 This Special Offer applies only to the CD version of this five-course audio course series.

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Other Resources

Publications 

• Lobbying and Advocacy

• Media Relations Handbook for Agencies, Associations, Nonprofits and Congress

• Persuading Congress

Related Audio Courses 

• Advocacy Campaigns for Nonprofits

• Crisis Communications: Establishing an Internal Crisis Communications System

• Crisis Communications: Hoping That It Will Never Happen, But Glad You Planned For It

• How to Organize a Capitol Hill Day

• How the Media Works and How to Work the Media

• Media Relations for the Public Affairs Professional, A Seven Course Series

• Media Relations: Merging Policy and Media Strategies

• Media Relations: Secrets to Changing Nattering Nabobs of Negativism into Perky Purveyors of Positivism

• Media Relations for the Newbie

• PACS in a Nutshell

• Press Conferences and Media Interviews for Scientists and Engineers

• Public Affairs Primer for Nonprofits and Associations

• See our complete list of Capitol Learning Audio Courses.

Don't see the topic you need?

If you have suggestions for Capitol Learning Audio Courses you would like to see us offer, please contact us or complete our online suggestion form.

 

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Capitol Learning Audio Courses^TM

Produced for portable, convenient learning anytime--while driving or commuting, exercising or running errands--Capitol Learning Audio Courses range between 1/2 hour and 2 hours in duration and include course materials.

All of our audio courses are available on audio CD and most are also available as online downloads from our web site at FastSpring.com. The audio track is in MP3 format, and both CDs and online downloads include course materials.

 

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